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It is easy to generate leads, but it’s harder to generate leads that will translate into higher revenue for your company over time. Over the past 12-18 months, high-performing sales teams 2.8x more frequently tended to prioritize personalization of sales. So how can you acquire hot, high-quality leads for the sales department?

Sales Leaders’ Tips: How to Generate More B2B Sales Leads?

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Many times, businesses face the challenge of having to pitch the sales of their products through a phone call. Some even attribute a decline in their business to how they handle their phone negotiations, which may be right. 

10 Phone Selling Negotiation Techniques That Will Boost Your Sales

Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

On-page lead generation tools can be used to improve the conversion rate of a website. In other words, they convert anonymous visitors into real leads.

7 Great On-page Lead Generation Tools You Should Test in 2024

In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

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You are pretty sure your salespeople have the skill set and features to make them good or even great at what they do (according to Forbes, only 1 out of 1000 sales reps can be called great). But… But somehow, they don’t do their best! You see the potential in them, although something is still missing.  Check our 13+ Steps How to Improve your Reps’ Performance and Turn them into Sales Superheroes.

13+ Steps on How to Improve Your Reps’ Performance [Cheat Sheet]

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Sales and marketing departments are two key players that need to be on the same team to ensure the company’s success. It is crucial to make sure they cooperate smoothly, and there are no lost chances related to the lead source and lead generation.

10 Questions Every Head of Marketing Should Ask Head of Sales About The Lead Source

Marketers Checklist for Sales Department

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The main priority of B2B marketers in 2018 is not generating leads per se. 69% of marketers say their main priority is converting leads into customers. Generating leads with a content funnel is not hard using just a few lead gen tools. But driving high quality leads that are just about to become customers always stays a challenge.

How to Fix Lead Management and Generate 50% More Clients? [CMO Guide]

How to Fix Lead Management?

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There are at least a few mistakes your reps probably make. Some of them are oh-so-obvious and easy to track. Others may slip unnoticed through loads of everyday work.
In this article, we present 7 mistakes sales representatives make while dealing with potential customers over the phone. We also give some advice on how to omit them.

7 Mistakes Salespeople Make in Their Everyday Work and How To Fix Them

7 Salespeople Mistakes

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How many products designed by big brands have flopped because they were not the right fit for the market? Product teams and marketers repeatedly ask themselves one question: “What makes people buy the product?”

6 Ways To Get People To Buy Your Product

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The B2B market is booming at an unprecedented rate. According to Shopify, global sales have exceeded $7.7 trillion practically dwarfing the B2C e-commerce sector ($2.3 trillion). The only problem is that profit is not just there for the taking. In fact, maintaining a competitive edge and securing ample market share is a daunting task more often than not.