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Where Should a Lead-Generation Website Feature Its Phone Number?

Discover where to place your phone number for maximum impact (hint: it's not just in one spot), how proper placement can increase conversion rates, and why mobile optimization is crucial. Practical tips you can implement immediately to stop losing potential customers.

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Many times, businesses face the challenge of having to pitch the sales of their products through a phone call. Some even attribute a decline in their business to how they handle their phone negotiations, which may be right. 

10 Phone Selling Negotiation Techniques That Will Boost Your Sales

Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

On-page lead generation tools can be used to improve the conversion rate of a website. In other words, they convert anonymous visitors into real leads.

7 Great On-page Lead Generation Tools You Should Test 

In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

A blue star-shaped wooden block with a white upward-trending graph icon stands out among gray cube-shaped blocks. The image symbolizes uniqueness, business growth, or strategic advantage.

Solution Selling: How to Close More Deals by Solving Problems, Not Just Selling Products

Discover the key differences between consultative selling and solution selling, and learn which approach best suits your business. Find out how each strategy impacts customer relationships, sales success, and long-term growth.

Consultative Selling vs Solution Selling – How to Choose the Right Approach 

A smiling woman in a white turtleneck talks on the phone while holding a black cup. Surrounding her are digital graphics, including an hourglass, a chatbot wearing a headset, a speech bubble with a voice recording icon, and a happy face icon, all connected by dotted lines. The background is dark blue, emphasizing the theme of AI-powered voice communication.

How to Prepare Prompt for the AI Voice Agent

Want to get the most out of your AI Voice Agent? Learn how to craft the right prompts for handling missed calls, qualifying leads, and answering FAQs—all in a way that improves customer experience and boosts efficiency!

How to Prepare Prompt for the AI Voice Agent?

A smiling woman with blonde hair tied in a ponytail is sitting at a desk, wearing a headset with a microphone. She is engaged in an online meeting or call, holding a clipboard and pen while gesturing with her hand. A laptop is open in front of her, and the background features a well-lit modern office with white lamps, a plant, and a blurred wall poster.

Solution Selling 101: What It Is & Why It Works

Solution selling shifts the focus from what you sell to how you solve problems. This approach leads to higher conversions, stronger relationships, and long-term success. Read and learn how to master it. 

7 Proven Lead Generation Strategies for Solar Companies in 2025

Struggling to generate solar leads? Explore 7 proven strategies, from SEO and content marketing to instant response systems and referrals, to boost your sales.

A close-up of a person using a smartphone with one hand, set against a background of blue checkered fabric. Digital elements overlay the image, including glowing lines connecting the phone to various icons of people and location markers, symbolizing communication or data flow. 

9 Organic Lead Generation Strategies You Need to Know (With Examples)

It's time to ditch the lead-gen headaches and lean on nine proven organic strategies to attract qualified leads, build relationships, and grow your business in 2025.

9 Proven Organic Lead Generation Strategies for 2025 (With Examples)

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The Importance of Micro Conversion: Tips for Boosting Your Marketing Strategy

Learn how small user actions, like newsletter signups or demo video views, drive engagement and lead to bigger business goals.