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Are you torn between implementing a referral or an affiliate program for your business? Understanding the key differences between these two powerful marketing strategies can be crucial for growth and success. Read on for a brief comparison of referral vs affiliate marketing.

Referral vs Affiliate Marketing — What Is the Difference?

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Many times, businesses face the challenge of having to pitch the sales of their products through a phone call. Some even attribute a decline in their business to how they handle their phone negotiations, which may be right. 

10 Phone Selling Negotiation Techniques That Will Boost Your Sales

Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

On-page lead generation tools can be used to improve the conversion rate of a website. In other words, they convert anonymous visitors into real leads.

7 Great On-page Lead Generation Tools You Should Test in 2024

In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

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In this blog post, we’ll share some rules and ideas on how to create good cold email sequences. We’ll also provide you with examples of initial and follow-up emails. The post will give you a good starting point for your next campaign, from the initial contact to the follow-up questions.

Cold Email Sequence Examples — Make Your Outbound Sales Emails Count!

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Do you want to make your WordPress website more functional? The best method to accomplish this is to use plugins. With so many options available, you can quickly and easily add features like contact forms, SEO tools, and social network integration. We’ll introduce you to the world of WordPress plugins in this article and walk you through the process of getting started. So grab coffee, and let’s get started!

Best WordPress Plugins to Use in 2024

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CallPage vs. Novocall — Which Tool Should You Choose?

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Shopping cart abandonment hurts. 

You put in all the work to get your customer to your site, to add the product to their cart, and then…nothing. 


In this article, we’ll go into the inner workings of ‘ecommerce ghosting’ and help you reduce your shopping cart abandonment. 


How to Reduce Shopping Cart Abandonment in E-commerce Stores

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Facing the alarming speed of changes happening in the market, sales representatives arm themselves with specialized tools that help them reach customers faster and retain them more effectively. Read this article and see what the best sales tools in 2024 are. 

6 Best Sales Tools to Try in 2024

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Are you looking to increase the conversion rate on your website? Look no further! Below, you’ll find the ultimate guide to improving your conversion rates. We’ve compiled the top tactics and tips for optimizing every aspect of your website. With this guide in hand, you’ll be well on your way to boosting your ROI and growing your business. 