Where Should a Lead-Generation Website Feature Its Phone Number?

A simple detail on your website that can dramatically increase your conversions.

Adding a phone number to your website might seem obvious, but many businesses overlook how much the placement, visibility, and format impact conversion rates. Whether you're trying to reach more potential customers, boost credibility, or make your lead generation more efficient, where and how your number is displayed makes all the difference.

So—where should a lead generation website feature its phone number to make the biggest impact? Let’s break it down with detailed examples and actionable strategies.

The Header: Your Website’s Prime Real Estate

The top-right corner of your header is where your phone number needs to live. It’s the first place users look when seeking quick contact. Users in Western countries scan pages left-to-right, so after your logo and nav, the eye naturally lands on the top right.

Design tips:

• Use a bold contrasting color to the menu (e.g., white on a dark blue header).
• On mobile, place it inside a sticky header or a floating icon to maintain visibility.

Access to the company's phone number immediately signals that you're a legitimate company they can reach. When potential customers see a prominently displayed phone number, it builds trust from the moment they land on your site—and trust is the foundation of any successful conversion.

Click-to-Call: One Tap, One Lead

Google research showed that 70% of mobile searchers use the “click to call” feature directly from search ads or landing pages. It indicates that calls are a crucial channel for consumers.

It’s also important because most website traffic comes from mobile devices. If your phone number isn’t clickable, you’re making it harder than it needs to be for visitors to contact you.

Pro Tip: Use large tappable buttons with labels like “Tap to Call a Specialist” to guide behavior.

How to set up click-to-call on your website?  

To set up click-to-call functionality on your website, you can add a simple HTML snippet that creates an interactive button. Check our guide where you can find instructions on how to create the click-to-call HTML button.

Other Key Places to Display Your Phone Number

The homepage isn't the one place where lead generation efforts should take place. So, limiting your number to just the header there is like casting one fishing line into a lake. Instead, drop multiple contact hooks at strategic moments.

Best spots to put phone numbers:

• After product/service benefits → "Need help choosing? Call us."
• Next to testimonials → Build trust and immediately invite contact.
• Pricing tables or complex service pages → When users are comparing options or hesitating.

Pro tip: Instead of “Call us,” use “Talk to a certified solar expert now” to reduce hesitation.

Click-to-Call Widgets: Engage in Under 28 Seconds

Adding a widget like CallPage takes engagement to the next level. The Click-to-call widget lets visitors instantly request a callback—and connects them to your rep in under 28 seconds. The best part is that it works like a lead capture tool—it helps turn website visitors into leads and automatically saves their contact details in your dashboard for easy follow-up.

Why it’s great:

• Increases visitor-to-lead conversion rate
• Offers scheduling for later calls
• Captures lead details automatically

Placement tip: Position the widget on service pages, pricing sections, or during scroll-based or exit intent triggers.

Types of Phone Numbers: Choose What Builds Trust

Not all phone numbers create the same reaction in customers. Consider what kind of number best matches your business and audience.

Local numbers

• Ideal for neighborhood-based services (plumbers, realtors)
• Establish a sense of proximity and trust
• Good for Google Business Profile verification and SEO

Toll-free numbers (800, 888, etc.)

• Signal professionalism and national reach
• Encourage calls from broader audiences
• Useful for B2B or eCommerce companies

Takeaways: Smart Number Placement = More Leads

Let’s recap where and how phone numbers should be displayed on a lead generation website:

• Top-right corner of your header – with strong contrast and click-to-call
• Embedded in sales sections, testimonials, and landing pages
• Mobile-optimized with tappable links
• Enhanced inbound calls with a CallPage widget for instant callback
• Consider local or toll-free number options depends on the case

Ultimately, the goal is to remove barriers, offer multiple contact options, and make it as easy as possible for potential customers to connect with your business. Every lead counts. Don’t lose yours because your number was hidden in the footer.

Try CallPage for the 14-day free trial and experience the difference that click-to-call widget can make for your business.