Case Study: How uKONTENTowani Entered German Market Using CallPage

Currently, running a business involves many challenges, especially in terms of customer contact. The German market is particularly demanding in this respect, where customers value quick but non-intrusive contact. 

The marketing agency uKONTENTowani, which has been successfully operating in the German market for ten years, decided to test the CallPage widget to better respond to their clients' needs. Under the brand Strony.de, they support Polish companies in effectively entering the German market. 

The results exceeded expectations, significantly improving both customer service and sales performance. In this case study, we will present the benefits of implementing CallPage in the German market and how it affected the agency's effectiveness.

“The products and services we assist in selling for our clients often require specific technical knowledge. In such cases, CallPage is brilliant because it makes it easy for potential customers to get an answer while engaging them in the sales process.”

Rafał Wachnik, CEO Strony.de & uKONTENTowani Sp. z o.o.

Challenges

The agency observed that quick and effective responses to customer inquiries are crucial in the German market. German customers expect an immediate reaction, but they don’t want to sign up for marketing communication.

Additionally, in the e-commerce industry, where competition is enormous, quick contact and good customer service help distinguish a company from others. Sometimes, just a few hours without a response can eliminate a company in the eyes of a potential customer, directing their attention towards the competition.

How They Benefited From Using CallPage

Implementing CallPage in the German market, thanks to the possibility of automatic contact initiation, brought more leads to the marketing agency and its clients.

Instant communication with the customer not only strengthens the company's positive image but also builds trust and emphasizes its professionalism. In the demanding environment of the German market, where customer expectations are particularly high, the CallPage widget offers a lightning-fast and comfortable connection. Thanks to this solution, the agency significantly increased the effectiveness of its actions, which translated into higher customer satisfaction levels.

Instant availability to contact = customer satisfaction

The CallPage widget enables better communication with the customer, giving them full control over the contact initiation process. The widget allows potential customers to choose the optimal moment and form of interaction, which perfectly fits into German business culture. Customers appreciate the opportunity to discuss the offer in detail, and CallPage provides them with a comfortable space to ask questions and clarify doubts.
 

Significant increase in sales 

The success of this widget is based on several key factors. First and foremost, the system's instant reaction, automatically connecting the customer with an available employee, eliminates frustrating waiting and builds a positive first impression. 

Moreover, when the customers initiate contact themselves, they are more open and engaged in the conversation about the offer. The flexibility of contact, enabling immediate conversation or scheduling it for a convenient time, increases customer comfort and the chance of finalizing the transaction. Quick and professional service from the first contact builds the company's credibility in the customer's eyes.

Transparent reports 

CallPage is a communication tool and a source of business data. In the client panel, the system generates reports that allow for analyzing conversations, evaluating campaign effectiveness, and optimizing marketing activities. CallPage reports provide comprehensive information about the effectiveness of conducted activities, including statistics of successful and unsuccessful connections, which allows for identifying areas that need improvement. 

A key element is the ability to record conversations, of course, with the customer's consent. These recordings are an invaluable source of knowledge about customer needs and doubts, enabling the creation of tailored, personalized offers.

Professional and secure connection 

CallPage enables customer service in the international market, eliminating geographical barriers and building trust from the first contact. This solution allows companies to communicate with German customers without a physical presence in the country. A key element is the ability to display a local German phone number during calls, which significantly increases the credibility and professionalism of the company in the eyes of potential customers.

Greater job satisfaction 

The implementation of CallPage contributed to a significant increase in the conversion of inquiries into actual orders. The system's ability to quickly respond to customer interest proved crucial in the sales process. The uKONTENTowani agency observed a clear increase in the effectiveness of marketing and sales activities for their clients. 

Moreover, CallPage has become an essential element of the agency's offer. By presenting clear reports generated by the system to clients, the agency could tangibly demonstrate the effectiveness of its actions. This, in turn, translated into increased client trust and their inclination for long-term cooperation and recommendations. The implementation of CallPage significantly influenced the perception of the agency as an innovative and customer-oriented business partner.

About Our Customer

uKONTENTowani is a marketing agency based in Poland and has been successfully operating in the German market for ten years. They decided to test the CallPage widget to better respond to their clients' needs. Under the brand strony.de, they support Polish companies in effectively entering the German market.