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Quite a lot of people get demand generation and lead generation confused. Although these terms sound similar, they play very different roles in boosting your business. Learn the difference and see how CallPage can help you turn clicks into customers!

Demand Generation vs. Lead Generation: Differences Explained

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Many times, businesses face the challenge of having to pitch the sales of their products through a phone call. Some even attribute a decline in their business to how they handle their phone negotiations, which may be right. 

10 Phone Selling Negotiation Techniques That Will Boost Your Sales

Marketing is about understanding how people behave. When you know what makes your customers tick, it’s much easier to create compelling messages. One of the easiest ways to do this is by leveraging FOMO marketing.

9 Ways to Leverage FOMO Marketing to Boost Your Sales

On-page lead generation tools can be used to improve the conversion rate of a website. In other words, they convert anonymous visitors into real leads.

7 Great On-page Lead Generation Tools You Should Test 

In this article, we'll show you how to make your phone number clickable on your website to get more customer clicks and calls. Learn the steps to easily set up a click-to-call button using HTML, and read on to discover a great alternative!

How to Add a Click-To-Call HTML Button to Your Website (+ Useful Alternative)

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Want to boost your sales? Learn what 'speed to lead' is all about and why it's a game-changer. Get simple tips and key stats to turn leads into sales faster!

Speed to Lead: A Key Metric for Increasing Sales (+Statistics)

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Think you know everything about lead generation? Think again! Dive into our latest article featuring 23 must-know lead generation statistics for 2025, freshly sourced and analyzed to give your strategy the edge it needs.

The 23 Most Important Lead Generation Statistics (2025): Verified Insights

23 Verified Lead Generation Statistics:

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Discover the power of sales call reports in our latest article. Learn how they can shape your sales strategy, improve team performance, and drive business growth. Dive in for insights on making every call count!

The Sales Call Report: Turning Conversations into Conversions

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Ever wondered how to measure the real cost of generating leads? Our latest article delves into the essentials of Cost Per Lead (CPL) — a crucial metric for modern marketers. We'll guide you through the process of calculating CPL, understanding its impact on your marketing strategies, and exploring industry trends that shape this vital metric.

How to Calculate Cost Per Lead (& Why It's Important)

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Turn website visits into meaningful client connections with CallPage, your go-to tool for architecture lead generation. Find out how easy and effective it is to engage potential clients and boost your business results.

CallPage: Your New Secret Weapon for Architecture Lead Generation

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Unlock the secrets to powerful sales conversations! Discover how to transform your sales discovery calls into bridges of trust, turning prospects into committed customers. Dive into our guide for insider tips and strategies!